#SocialSelling Tips on Content Marketing from Koka Sexton

About This Video

In this candid conversation hosted by Jorge Soto, Koka Sexton --- one of the earliest and most influential voices in social selling --- shares hard-won insights on how modern sales professionals can use content marketing to build pipeline and close deals. Sexton, who helped define the social selling discipline during his tenure at LinkedIn, moves well beyond the usual "post more on LinkedIn" advice and digs into the mechanics of using content as a genuine sales lever. He explains why most salespeople's content fails to generate leads, how to design posts that attract the right buyers instead of just likes from peers, and the specific rhythms and formats that turn a personal brand into a predictable revenue channel. Soto steers the conversation toward practical execution, pressing Sexton on the mistakes he sees most often, the metrics that actually matter, and how to start from zero when you have no audience and no content engine. The result is a tactical, zero-hype discussion that's equally useful for individual contributors who want to differentiate themselves and for sales leaders who need their teams to generate pipeline beyond cold outreach.

What You'll Learn

• •The definition of social selling that actually connects to revenue, not just engagement
• •Why most sales content attracts other salespeople instead of buyers --- and how to fix it
• •Koka's framework for structuring LinkedIn posts that drive inbound conversations
• •How to identify the content topics your specific buyer personas actually search for and read
• •The cadence and content mix that builds trust over time without burning out your audience
• •Common social selling mistakes that undermine credibility and how to avoid them from day one
• •How to measure the ROI of your social selling efforts beyond vanity metrics like views and reactions