How to Make a Product Demo Video
About This Video
Async selling is now a core part of the modern sales stack, and the product demo video is one of the highest-leverage assets you can create. TK Kader lays out a complete framework for recording product demo videos that prospects actually want to watch --- not the dry, 30-minute screen recordings that get ignored. He covers how to structure a demo video differently from a live demo, including pacing, narrative arc, and where to focus attention when you can't read the room in real time. You'll learn the technical setup that makes your videos look professional without a production team, plus the storytelling techniques that keep viewers engaged from start to finish. TK also shares his approach to personalizing demo videos at scale, so each prospect feels like the video was made specifically for them. This is perfect for AEs, SDRs, and founders who want to stand out in crowded inboxes and move deals forward without requiring a live meeting for every step.
What You'll Learn
- •How to structure a demo video narrative for maximum retention when you can't read the room
- •Technical setup tips for clean audio, smooth cursor movement, and professional-looking recordings
- •The ideal length for different types of demo videos and when to break them into chapters
- •How to personalize demo videos at scale without spending hours on each one
- •Where to place your strongest value points in the video timeline for maximum impact
- •Common mistakes that make demo videos feel canned or generic --- and how to avoid them
- •How to end demo videos with a clear next step that prompts a reply or meeting booking
