8 Best Lead Generation Tactics for Software/SaaS companies

About This Video

TK Kader delivers a tactical masterclass on lead generation specifically tailored for B2B software and SaaS companies. Drawing from his experience building go-to-market engines for high-growth SaaS businesses, TK outlines eight distinct tactics that move beyond generic advice and into executable strategies. He covers everything from outbound prospecting frameworks and LinkedIn automation to content-driven inbound and strategic partnership plays. Each tactic is broken down with real-world examples, showing how SaaS companies of different stages---from seed to Series C---can implement them with limited resources. TK emphasizes the importance of aligning lead generation tactics with the complexity and price point of your product, arguing that what works for a $50/month tool won't work for a $50,000/year enterprise platform. The video is packed with actionable frameworks, tool recommendations, and the kind of specific, no-fluff guidance that founders and revenue leaders need when building their first repeatable lead generation engine.

What You'll Learn

• •The eight most effective lead generation tactics for B2B SaaS, ranked by effort and expected payoff
• •How to match your lead generation strategy to your product's price point and sales complexity
• •Outbound prospecting frameworks that work for technical founders without a sales background
• •Content marketing tactics that generate qualified inbound leads on a startup budget
• •Partnership and co-marketing strategies that compound lead flow over time
• •Common lead generation mistakes SaaS companies make and how to avoid them
• •How to build a repeatable lead generation system rather than relying on one-off tactics