Koka Sexton - Rise of Social Selling
About This Video
Before social selling became a buzzword, Koka Sexton was already using LinkedIn and social platforms to build pipeline and close deals. In this video, he tells the origin story of social selling --- not as a theoretical concept, but as a practical discipline he developed while working in technology sales. He walks through the early days of LinkedIn engagement, the evolution of content-driven prospecting, and how social platforms fundamentally changed the buyer-seller dynamic. This isn't just a history lesson; it's a masterclass in the principles that still drive social selling today, from building a professional brand that attracts inbound opportunities to engaging prospects with relevant, timely insights. Sexton's approach emphasizes authenticity over automation and relationship-building over spray-and-pray tactics. For sales professionals looking to understand where social selling came from and where it's going, this video provides the foundational context that most modern training skips.
What You'll Learn
- •The origin story of social selling and how it transformed B2B sales methodology
- •How to build a professional brand on LinkedIn that attracts inbound opportunities
- •The difference between social selling and social media marketing --- and why it matters
- •Key engagement strategies that convert social interactions into sales conversations
- •Common mistakes reps make when adopting social selling tools and tactics
- •How to balance content creation with direct outreach in a sustainable daily workflow
- •The core principles of authenticity and value-first engagement that drive long-term results
