Koka Sexton: The Art of Social Selling

About This Video

Hootsuite brings in Koka Sexton, one of the most recognized names in social selling, for a deep conversation about what it really takes to succeed in modern B2B sales. Sexton articulates social selling as both an art and a science --- the art of human connection, storytelling, and trust-building, paired with the science of platform algorithms, data-driven targeting, and measurable engagement. He shares how he approaches LinkedIn as a relationship engine rather than a broadcast channel, and why the most effective social sellers think like publishers, not just prospectors. The conversation covers practical territory: profile optimization, content cadence, how to warm up cold outreach with social context, and the metrics that actually matter. Hootsuite's platform expertise meshes well with Sexton's practitioner perspective, making this valuable for both individual contributors building their personal brand and sales leaders designing team-wide social selling programs. If you've ever wondered how top performers blend technology with genuine human connection, this interview delivers the blueprint.

What You'll Learn

• •The core principles that differentiate social selling from traditional cold outreach
• •How to structure your LinkedIn profile as a lead generation asset, not just a resume
• •Content strategies that position you as a trusted advisor in your industry
• •The role of social listening tools like Hootsuite in scaling social selling efforts
• •How to measure social selling success beyond vanity metrics like likes and views
• •Techniques for warming up cold prospects using social engagement before direct outreach
• •A practical framework for balancing automation with authentic human interaction