How To Leave Effective Voicemails
About This Video
Voicemail is one of the most neglected skills in sales, yet a well-crafted voicemail can cut through the noise when email and LinkedIn aren't working. John Barrows breaks down exactly how to leave voicemails that get callbacks --- not the rambling, apologetic messages most reps leave. He covers everything from timing and tone to the specific structure your message should follow: a sharp hook, a clear reason for calling, and a low-friction call-to-action that makes it easy for prospects to respond. Barrows shares real examples of voicemails that have worked across different industries and buyer personas, along with the common mistakes that cause prospects to delete your message before they've heard ten seconds. This is a tactical, no-fluff guide that will change how you think about the phone as a sales channel. For SDRs, AEs, and anyone who still picks up the phone, this is essential viewing.
What You'll Learn
- •The exact structure of a high-response voicemail: hook, value, CTA
- •Optimal voicemail length and why 90% of reps leave messages that are too long
- •How to craft a hook that compels prospects to listen past the first 5 seconds
- •The psychology behind why certain CTAs work better than others in voicemail
- •When to leave a voicemail vs. when to just hang up and try another channel
- •Common tone and pacing mistakes that make you sound like every other salesperson
- •How to adapt your voicemail approach for executives vs. practitioners
