How To Figure Out What Works
About This Video
Not every tactic works for every seller, and the best reps don't just copy playbooks --- they build their own. In this video, John Barrows breaks down a systematic approach to figuring out what actually works in your sales process. He walks through how to run small experiments across your outreach, discovery calls, demos, and closing conversations, then measure the outcomes so you can double down on what moves deals forward. This isn't about following a script --- it's about building self-awareness as a seller and developing a data-driven intuition for what resonates with your specific buyers. Barrows shares the same methodology he's used to train teams at Salesforce, Google, and Dropbox, focused on helping individual reps take ownership of their craft. If you're tired of generic advice that doesn't fit your style or market, this framework gives you the tools to find your own winning formula and keep refining it over time.
What You'll Learn
- •A repeatable framework for testing different sales approaches and measuring results
- •How to identify which parts of your outreach are actually driving engagement
- •The key metrics to track across each stage of your sales process
- •How to iterate on your discovery questions based on buyer response patterns
- •Why copying top performers doesn't always work --- and what to do instead
- •How to build a personal playbook that adapts as your market evolves
- •John Barrows' method for running A/B tests on your own sales conversations
