GTM Launch Playbook
Build a go-to-market strategy from ICP to launch plan with clear steps and deliverables.
Your Progress
Ready to begin? Start with step 1.
Learning Plan
Follow each step in order. Complete the action task before moving on.
Ideal Customer Profile (3 Things You Need to Know About Creating a GREAT ICP)
TK Kader shares the three most important things every B2B company needs to know before building an ideal customer profile.
Define your ICP: industry, size, trigger, and pain.
Total Addressable Market (Step-by-Step Guide to Market Sizing)
TK Kader provides a step-by-step guide to calculating total addressable market --- turning TAM from an abstract concept into a practical, defensible number.
Estimate TAM/SAM/SOM in a simple table.
Competitor Analysis Framework: The 5 Step Guide You MUST Follow
TK Kader breaks down a repeatable 5-step competitor analysis framework that helps you map the market, identify gaps, and position your product with precision.
Identify 5 direct competitors and their positioning.
Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan
TK Kader lays out a practical 6-step framework for building a go-to-market plan that aligns product, marketing, and sales from day one.
Draft a 6-step GTM plan.
The 8 Essential Elements of a Killer Go-To-Market Strategy
TK Kader reveals the eight non-negotiable elements that separate winning go-to-market strategies from expensive failures.
Score your GTM plan against the 8 essential elements.
Go-To-Market Launch Plan For A New SaaS Product
TK Kader lays out a complete go-to-market launch plan for SaaS products, covering positioning, channel strategy, pricing, and the metrics that matter in the first 90 days.
Create a launch checklist and timeline.
Go-To-Market Slide Example (Where Founders Make Their Biggest Pitch Deck Mistake)
TK Kader deconstructs the go-to-market slide in a startup pitch deck, revealing the single biggest mistake founders make and how to fix it with a clear, investor-ready alternative.
Draft a GTM slide for your exec update.
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
TK Kader lays out a complete B2B marketing strategy framework for generating more leads, covering positioning, funnel design, content marketing, and outbound execution.
Select two demand-gen channels to test.
Account-Based Marketing: 5 Steps to Get Started And Drive Growth for Your SaaS Business
TK Kader walks through a five-step account-based marketing playbook designed to help B2B SaaS companies identify, engage, and convert high-value target accounts.
Design a small ABM pilot and target list.
SaaS Pricing Models (The Smart Way to Price Your SaaS Business to drive LTV and Net Retention)
TK Kader explains smart SaaS pricing strategies --- from value-based pricing to tiered models --- that maximize revenue while keeping customers happy.
Write a pricing hypothesis and test plan.