10 days
go-to-market
strategy
launch
Learning Path

GTM Launch Playbook

Build a go-to-market strategy from ICP to launch plan with clear steps and deliverables.

Outcome: Ship a launch-ready GTM plan with target segments, channels, and a clear narrative.
Start path
Outcome: Ship a launch-ready GTM plan with target segments, channels, and a clear narrative.
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Step 1Day 1
Strategy & Planning

Ideal Customer Profile (3 Things You Need to Know About Creating a GREAT ICP)

Learn about ideal customer profile (3 things you need to know about creating a great icp) in this 13:47 video.

Action: Define your ICP: industry, size, trigger, and pain.
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Step 2Day 2
Strategy & Planning

Total Addressable Market (Step-by-Step Guide to Market Sizing)

Learn about total addressable market (step-by-step guide to market sizing) in this 17:06 video.

Action: Estimate TAM/SAM/SOM in a simple table.
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Step 3Day 3
Strategy & Planning

Competitor Analysis Framework: The 5 Step Guide You MUST Follow

Learn about competitor analysis framework: the 5 step guide you must follow in this 20:35 video.

Action: Identify 5 direct competitors and their positioning.
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Step 4Day 4
Strategy & Planning

Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

Learn about go to market plan - 6 steps to creating a go-to-market plan in this 14:31 video.

Action: Draft a 6-step GTM plan.
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Step 5Day 5
Strategy & Planning

The 8 Essential Elements of a Killer Go-To-Market Strategy

Learn about the 8 essential elements of a killer go-to-market strategy in this 35:17 video.

Action: Score your GTM plan against the 8 essential elements.
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Step 6Day 6
Product & Innovation

Go-To-Market Launch Plan For A New SaaS Product

Learn about go-to-market launch plan for a new saas product in this 24:22 video.

Action: Create a launch checklist and timeline.
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Step 7Day 7
Strategy & Planning

Go-To-Market Slide Example (Where Founders Make Their Biggest Pitch Deck Mistake)

Learn about go-to-market slide example (where founders make their biggest pitch deck mistake) in this 13:53 video.

Action: Draft a GTM slide for your exec update.
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Step 8Day 8
Marketing & Growth

B2B Marketing Strategy: How To Get More Leads For B2B Businesses

Learn about b2b marketing strategy: how to get more leads for b2b businesses in this 16:29 video.

Action: Select two demand-gen channels to test.
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Step 9Day 9
Product & Innovation

Account-Based Marketing: 5 Steps to Get Started And Drive Growth for Your SaaS Business

Learn about account-based marketing: 5 steps to get started and drive growth for your saas business in this 15:54 video.

Action: Design a small ABM pilot and target list.
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Step 10Day 10
Product & Innovation

SaaS Pricing Models (The Smart Way to Price Your SaaS Business to drive LTV and Net Retention)

Learn about saas pricing models (the smart way to price your saas business to drive ltv and net retention) in this 20:35 video.

Action: Write a pricing hypothesis and test plan.
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