Account-Based Marketing: 5 Steps to Get Started And Drive Growth for Your SaaS Business

About This Video

Account-based marketing (ABM) has become one of the most effective go-to-market strategies for B2B SaaS companies --- but only when it's executed with discipline. TK Kader breaks down ABM into five clear, actionable steps that take you from account selection all the way through to closed revenue. He covers how to build an ideal customer profile that actually filters for accounts likely to buy, how to layer intent data and technographic signals on top of firmographics, and the orchestration needed across sales and marketing to run plays that feel personalized rather than automated. The video emphasizes the often-overlooked middle of the ABM funnel --- the multi-threaded engagement sequences, the executive alignment tactics, and the content assets that move enterprise deals forward. Kader also shares the metrics that matter for ABM, including account engagement scoring, pipeline velocity by tier, and what a realistic ABM ramp looks like quarter by quarter. If your sales cycle involves multiple stakeholders and six-figure deals, this framework will sharpen how you go to market.

What You'll Learn

• •A five-step ABM framework from account selection to closed revenue
• •How to build an ICP that goes beyond firmographics with intent and technographic data
• •Multi-threading strategies for engaging multiple stakeholders within a target account
• •The content and plays that move deals through the middle of the enterprise funnel
• •How to score account engagement and measure ABM pipeline velocity
• •Sales and marketing alignment tactics that prevent the "throw it over the wall" problem
• •A realistic quarterly ramp plan for rolling out ABM in a B2B SaaS company