Pricing is one of the most impactful yet under-leveraged levers in SaaS, and TK Kader makes a compelling case for treating it as a strategic discipline rather than an afterthought. This video walks through the major SaaS pricing models --- flat-rate, usage-based, tiered, per-seat, and hybrid approaches --- with clear pros and cons for each. Kader explains why most founders under-price their products and how to use value-based pricing to capture more of the worth you create for customers. He covers the psychology behind pricing page design, the role of a free tier or trial in your funnel, and when to raise prices without triggering churn. For any SaaS founder who suspects they're leaving money on the table, this session is a practical guide to pricing with confidence.