Content-Led Growth
Use content, storytelling, and inbound tactics to build demand and pipeline over time.
Your Progress
Ready to begin? Start with step 1.
Learning Plan
Follow each step in order. Complete the action task before moving on.
Gary Vaynerchuk Shares 13 Minutes Of B2B Marketing Strategies | INBOUND
Gary Vaynerchuk delivers 13 rapid-fire minutes of B2B marketing strategy at INBOUND, covering content, attention, and why B2B marketers need to stop acting like corporations.
Define your content thesis and audience.
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
TK Kader lays out a complete B2B marketing strategy framework for generating more leads, covering positioning, funnel design, content marketing, and outbound execution.
Pick 2 acquisition channels to test.
Top Inbound Lead Generation Strategies for B2B Businesses
Neighbourhood Co. reveals the inbound lead generation playbook for B2B --- covering SEO-driven content, gated assets, webinar funnels, and how to create a repeatable system that fills pipeline without an outbound army.
Draft a lead magnet idea.
5 Tips for Effective B2B Lead Generation: An Inbound Marketing Video Tutorial
Umami Marketing shares five actionable B2B lead generation tactics rooted in inbound marketing principles, designed to attract qualified prospects without cold outreach.
Outline a 3-part inbound sequence.
Storytelling in a Pitch Deck (WHY TELLING A STORY WORKS)
Antonia Grimard explains why storytelling transforms pitch decks from forgettable slide shows into compelling narratives that investors remember and act on.
Write a story-based content brief.
A Value Proposition Canvas Example
TK Kader walks through a real-world Value Proposition Canvas example, showing how to map customer pains, gains, and jobs to create messaging that actually converts.
Map value props to 2 personas.
If I Started a YouTube Channel in 2025, I'd Do This
Amy Landino maps out exactly how she'd launch and grow a YouTube channel from zero in 2025 --- covering niche selection, content strategy, and the growth tactics that still work.
Plan a 4-week content calendar.
How to Make Money with YouTube Shorts in 2025 (Full Guide)
Alex Christian breaks down the complete monetization playbook for YouTube Shorts in 2025 --- from the algorithm and ad revenue to brand deals and affiliate strategies.
Create 3 short-form content ideas.
Automate Your Canva Designs and Social Posting
Automate your Canva design workflow and social media posting to create and publish content faster with less manual effort.
Automate your content creation and distribution workflow