Gary Vaynerchuk Shares 13 Minutes Of B2B Marketing Strategies | INBOUND
About This Video
Gary Vaynerchuk takes the stage at HubSpot's INBOUND conference and delivers a characteristically energetic, no-holds-barred 13-minute masterclass on what B2B marketing is getting wrong. His core argument is deceptively simple: B2B marketers have forgotten they're marketing to humans, not companies. Gary breaks down why LinkedIn organic reach is underpriced attention, why most B2B content feels like it was written by committee, and how the brands winning in 2025 are the ones acting like media companies rather than corporate marketing departments. He pushes marketers to think about attention arbitrage --- finding platforms and formats where the cost of attention is still low --- and to produce the kind of content people actually want to consume, not just the content their compliance department will approve. It's vintage Gary: provocative, practical, and impossible to ignore.
What You'll Learn
- •Why organic LinkedIn content is currently the most underpriced attention in B2B marketing
- •How to shift from "corporate voice" content to human-first storytelling that actually builds trust
- •The concept of attention arbitrage and how to find underpriced channels before they get saturated
- •Why quantity of content output often beats perfection in building B2B brand awareness
- •How to think like a media company instead of a marketing department
- •The specific platforms and formats Gary believes will matter most for B2B in the coming years
- •Why your assumptions about what B2B buyers want to read are probably wrong
