YouTube Shorts has evolved from a TikTok clone into a legitimate revenue engine, and Alex Christian provides the most current guide to making it pay in 2025. This isn't a generic "post consistently" video --- Alex gets into the specific mechanics of Shorts monetization, including YouTube's Partner Program requirements for Shorts, how the Shorts fund has been replaced by ad revenue sharing, and what CPMs actually look like for short-form content. He covers the algorithmic preferences that determine whether your Shorts get pushed, the optimal video structure and retention tactics that drive views, and --- critically --- the monetization strategies beyond ad revenue that serious creators are using: brand sponsorships, affiliate marketing, and funnel-building to longer content or products. For creators and marketers who want to treat Shorts as a business channel rather than a hobby, this is the blueprint.