UpLead Intent Data for B2B Lead Generation Powered by Bombora: How Intent Data Works

About This Video

UpLead walks through how B2B intent data works and why it has become one of the most powerful signals in modern lead generation. Powered by Bombora's massive B2B data co-op --- which tracks content consumption across thousands of publisher sites --- intent data reveals which companies are actively researching specific topics, products, or pain points before they ever fill out a form. This session covers how intent signals are captured, scored, and turned into actionable sales intelligence. You'll see how UpLead's platform surfaces accounts showing buying intent, how to filter those signals by topic relevance and recency, and how to integrate intent data into your existing outreach workflows. Whether you're in sales, marketing, or revenue operations, understanding intent data shifts you from reactive lead chasing to proactive account targeting. This is a tactical overview for B2B teams that want to stop guessing which accounts are in-market and start working with real behavioral data.

What You'll Learn

• •How Bombora's B2B intent data co-op collects and scores behavioral signals across the web
• •The difference between first-party, second-party, and third-party intent data sources
• •How to filter intent topics to match your ICP and exclude irrelevant noise
• •Tactics for layering intent signals into your lead scoring and account prioritization
• •How to build sales sequences triggered by intent spikes rather than static timing
• •Real examples of intent-driven outreach workflows that increase conversion rates
• •How UpLead's platform connects intent data to verified contact information for immediate action