SEO in 2026: How I'd Rank in Google in the AI Era

About This Video

SEO in 2026 looks nothing like it did even two years ago. Ahrefs breaks down exactly how AI is reshaping the search landscape --- Google's AI Overviews dominating more SERPs, AI-powered search engines like Perplexity gaining meaningful market share, zero-click results becoming the norm for informational queries, and what all of this means for your organic strategy. This isn't a theoretical discussion; it's a tactical playbook. The session covers the specific tactics that still work and which old strategies you should abandon immediately. You'll learn how to optimize content for AI-generated answers, the new role of structured data and entity optimization, which keyword categories still drive meaningful traffic, and how to measure SEO success when traditional click metrics are becoming less reliable. Ahrefs also shares data on traffic patterns across different query types, giving you a clear picture of where to invest your SEO resources for maximum return in the AI era. For anyone whose business depends on organic search, this is essential strategic intelligence.

What You'll Learn

• •How Google's AI Overviews, Perplexity, and zero-click results are fundamentally changing organic search
• •Specific tactics that still drive rankings in 2026 --- and which old strategies to abandon immediately
• •How to optimize content for AI-generated answers and position your brand in AI search results
• •The new role of structured data and entity optimization in an AI-dominated search landscape
• •Which keyword categories still drive meaningful traffic and which have gone to zero-click
• •Data-backed analysis of traffic patterns across query types to guide your SEO investment decisions