Social Selling Methodology: From Strategy to Execution with Koka Sexton

About This Video

Most social selling advice focuses on individual tactics --- send this message, post this content, use this tool. In this comprehensive session with Quotable, Koka Sexton elevates the conversation to a full methodology that connects social selling strategy directly to measurable business outcomes. He presents an end-to-end framework that starts with defining your ideal customer profile on social platforms and flows through listening, engagement, content strategy, outreach cadence, and pipeline tracking. Sexton explains how to map your company's buyer journey onto social behaviors so that every like, comment, and connection request serves a strategic purpose rather than being random activity. The session covers the organizational infrastructure needed --- from personal brand governance to cross-team coordination between sales and marketing --- and addresses the change management challenges of embedding social selling into an existing sales culture. Sexton shares the KPIs that actually correlate with revenue, the tools that support each stage of the methodology, and the daily execution habits that separate consistent social sellers from those who post sporadically. For organizations that need social selling to scale beyond a few power users, this video provides the methodology to make it systematic, repeatable, and measurable.

What You'll Learn

• •The complete social selling framework: from ICP definition to closed revenue tracking
• •How to map your buyer's journey onto social platform behaviors for strategic engagement
• •Building personal brand infrastructure that scales across an entire sales organization
• •Change management strategies for embedding social selling into existing sales cultures
• •The KPIs that correlate with revenue --- beyond vanity metrics like followers and likes
• •Daily execution habits that turn social selling from sporadic activity into consistent pipeline
• •Tools and technology stack recommendations for each stage of the methodology