SaaS/B2B - How to Get Your First 100 Customers

About This Video

Getting your first 100 customers is arguably the hardest phase of building a SaaS business, and TK Kader breaks it down into a repeatable, step-by-step playbook. Rather than relying on paid acquisition or hoping for viral growth, Kader lays out manual, high-touch approaches that actually work when you have no brand, no budget, and no track record. He covers how to identify your ideal early adopters, craft outreach that gets responses, run effective demo calls, and turn early users into evangelists. The video also addresses the mental game --- how to stay consistent when outbound feels like a grind and how to use each customer conversation to sharpen your product and messaging. This is ground-level go-to-market strategy for founders who need traction now, not theory.

What You'll Learn

• •A step-by-step playbook for getting your first 100 B2B SaaS customers from scratch
• •How to identify and target your ideal early adopters without wasting time on the wrong prospects
• •Outbound outreach tactics that get responses when you have no brand or social proof
• •How to run demo calls that convert curious prospects into paying customers
• •Ways to turn early customers into evangelists who bring you referrals
• •Why manual, high-touch sales beats paid acquisition in the earliest stages
• •How to use early customer feedback to refine both your product and your messaging