How To Start A SaaS Company in 2023

About This Video

The barrier to launching a SaaS product has never been lower, but the bar for building something people will actually pay for has never been higher. In this comprehensive walkthrough, TK Kader lays out the modern SaaS launch playbook for 2023, starting from idea selection and validation through MVP development, pricing strategy, and the critical first months of go-to-market execution. Kader emphasizes the shift away from the “build it and they will come” mindset toward a distribution-first approach where founders validate channels alongside product concepts. He covers practical decisions like choosing between B2B and B2C, selecting a niche versus going horizontal, and deciding whether to bootstrap or raise capital. The session is grounded in the realities of 2023's SaaS landscape, including increased competition for attention, the rise of AI-native tools, and the changing dynamics of customer acquisition costs. Whether you are a first-time founder or an experienced operator exploring a new venture, this video provides a clear, actionable roadmap that demystifies the process of going from zero to a functioning SaaS business with paying customers.

What You'll Learn

• •How to evaluate and validate SaaS business ideas before writing a single line of code
• •The modern MVP approach that balances speed to market with enough value to charge for
• •Pricing and packaging strategies that align with 2023 buyer expectations
• •A distribution-first go-to-market framework for acquiring your first 100 customers
• •How to decide between bootstrapping, raising capital, or pursuing alternative funding paths
• •The key operational decisions that separate SaaS companies that gain traction from those that stall