LinkedIn Lead Generation is BACK (New Strategy)

About This Video

LinkedIn lead generation has gone through whiplash-inducing changes: automation crackdowns, algorithm shifts, InMail fatigue, and the rise of content-driven inbound. Lead Gen Jay argues that the window for LinkedIn lead gen is wide open again --- but only if you're using the right playbook for 2025. He walks through a strategy that blends three elements: high-engagement content that builds authority and inbound interest, smart DM outreach that doesn't trigger LinkedIn's spam filters, and lightweight automation that scales the parts that should be scaled while keeping the human touch where it matters. Jay explains what's changed from previous LinkedIn lead gen eras, why the old "connection request + pitch" playbook is dead, and what the top performers are doing differently now. For SDRs, founders, and solo consultants who want LinkedIn to be their primary pipeline channel, this is a current-state strategy guide rather than recycled advice.

What You'll Learn

• •The three-part LinkedIn lead generation framework that works in 2025: content, DMs, and selective automation
• •How to create LinkedIn content that attracts your ICP rather than just collecting vanity engagement
• •DM outreach techniques that drive replies without triggering LinkedIn's spam detection or account restrictions
• •Which parts of LinkedIn lead gen can be safely automated and which must stay manual to preserve trust
• •How the LinkedIn algorithm has changed and what it rewards in 2025 vs. previous years
• •The specific messaging frameworks that convert LinkedIn conversations into booked meetings