Leadership isn't about titles or corner offices. In this candid talk from Sales for Life, Koka Sexton breaks down what it means to be a do-leader: someone who rolls up their sleeves and leads by example rather than barking orders from the sideline. Drawing from years of frontline sales management and revenue leadership experience, Koka argues that process is the scaffolding that turns good intentions into consistent results. He challenges the myth that leadership is about charisma, and instead builds the case that the most effective leaders are the ones who codify what works, share it openly, and execute alongside their teams. This video is essential viewing for new managers transitioning from individual contributor roles, founders who need to scale beyond their own efforts, and anyone who wants to lead with credibility instead of authority. You'll walk away with a practical framework for building repeatable processes that make your team faster, more autonomous, and ultimately more successful.