Free Cold Email Marketing Course for 2025 (7 Hours)
About This Video
Lead Gen Jay has built a reputation as one of the most practical voices in B2B outreach, and this 7-hour comprehensive course is his magnum opus on cold email marketing. Rather than surface-level tips, Jay walks through the entire cold email ecosystem --- from building targeted prospect lists and crafting subject lines that actually get opened, to navigating the increasingly complex world of email deliverability in 2025. He covers the technical infrastructure you need (domains, mailboxes, warmup), the copywriting frameworks that drive replies, and the automation workflows that let you scale without burning your sender reputation. This isn't theory --- it's the exact playbook Jay uses to book meetings for his own clients. If you're a founder, sales leader, or marketer who needs outbound to work without guesswork, this course gives you the step-by-step blueprint.
What You'll Learn
- •How to build and verify targeted prospect lists that match your ideal customer profile
- •The technical infrastructure required for cold email at scale, including domain setup, mailbox configuration, and warmup sequences
- •Subject line frameworks and copywriting formulas proven to increase open and reply rates
- •How to navigate email deliverability challenges with Google and Microsoft's 2025 sender requirements
- •Automation workflows that personalize outreach at scale without sounding like a robot
- •How to track, measure, and optimize your cold email campaigns with the metrics that actually matter
