Find every buyer on Earth || Demo of Prospecting on Apollo.io (Part 1)

Marketing & Growth
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About This Video

Finding the right people to sell to is the single biggest bottleneck in B2B outbound --- and Apollo.io built their platform to solve exactly that. In this hands-on demo, the Apollo team walks through the complete prospecting workflow: building highly targeted lead lists using firmographic and demographic filters, leveraging intent data to identify accounts that are actively in-market, and exporting clean, enriched contact records ready for outreach. The video moves fast and assumes you want to see the tool in action --- it covers advanced filter combinations, how to use Apollo's database of contacts and companies to bypass gatekeepers, and how to set up saved searches that automatically refresh with new prospects that match your ICP. Part 1 focuses on the discovery and list-building side of the platform; it is ideal for SDRs, founders doing their own outbound, and sales leaders evaluating whether Apollo can replace their current prospecting stack. If your pipeline depends on finding decision-makers at scale, this demo shows you how.

What You'll Learn

  • How to build highly targeted B2B prospect lists using Apollo's filtering and search capabilities
  • Using intent data signals to prioritize accounts that are actively looking for solutions
  • Firmographic and demographic filter combinations for precise ICP targeting
  • How to export clean, enriched contact data ready for your outreach sequences
  • Workflows for setting up saved searches that automatically surface new matching prospects
  • How to bypass gatekeepers by finding direct contact information for decision-makers

Topics Covered

apollo
prospecting
demo
lead generation