Bad Voice Mail Example - No value
About This Video
John Barrows presents another powerful negative example from his sales training series, this time focusing on the cardinal sin of B2B voicemail: providing absolutely no value to the prospect. The example voicemail is a masterclass in what not to do---a rambling, self-focused message that talks entirely about the seller's company, product, and desire to connect without a single hint of why the prospect should care. John dissects the message beat by beat, highlighting every missed opportunity to insert value. The core insight is that prospects don't return calls to be polite or because you asked nicely---they return calls when you've given them a reason to believe the conversation will be worth their time. John introduces the "value-first voicemail" framework, where every message leads with a specific insight, relevant observation, or thought-provoking question that demonstrates you've done your homework and have something worthwhile to say. This video pairs with the "lack of passion" and "scripted" examples in the series.
What You'll Learn
- •The most common voicemail mistake: making the entire message about yourself and your company
- •How to identify and eliminate self-focused language from your voicemail scripts
- •The "value-first voicemail" framework that leads with insight rather than introduction
- •How to craft a voicemail hook that makes prospects curious enough to call back
- •Why "I'd love to connect" and "just checking in" are callback killers
- •How to do the right kind of pre-call research to fuel value-rich voicemails
- •The psychological difference between asking for time and offering value in a voicemail
