Custom GPTs to Grow your Business - The Top Tool for using ChatGPT to Connect, Sell and Streamline

About This Video

Custom GPTs are one of the most underutilized features in ChatGPT, and this session from Lawton Learns shows you exactly how to turn them into a competitive advantage for your business. Rather than treating ChatGPT as a generic assistant, you'll learn how to build specialized GPTs tailored to specific use cases --- customer onboarding, sales enablement, content creation, internal knowledge bases, and more. The video covers the full build process: defining your GPT's purpose, uploading knowledge files, crafting effective system instructions, and configuring capabilities like web browsing, DALL·E image generation, and code interpreter. Lawton also walks through real business examples, demonstrating how a well-configured GPT can handle tier-one customer questions, generate on-brand social media posts, or act as a sales playbook that your entire team can access. The session is practical and hands-on, designed for business owners and operators who want results without needing a technical background. Lawton also addresses common concerns --- data privacy when uploading proprietary files, managing access permissions within your team, and the difference between GPT Store listings and internal-only deployments. By the end, you'll understand not just how to build a custom GPT, but how to identify the highest-ROI opportunities for deploying them across your organization and measuring their impact.

What You'll Learn

• •Step-by-step process for creating a custom GPT inside ChatGPT, from setup to deployment
• •How to write effective system instructions that keep your GPT on-brand and on-task
• •Uploading and organizing knowledge files so your GPT can answer questions from your own documentation
• •Configuring GPT capabilities --- web browsing, image generation, and code interpreter --- for specific business needs
• •Real-world use cases including customer support bots, sales playbooks, and content creation assistants
• •Strategies for sharing and distributing custom GPTs with your team or publicly via the GPT Store
• •How to audit and improve GPT performance over time by analyzing conversation logs and refining instructions