8 days
product marketing
positioning
messaging
Learning Path

Product Marketing Foundations

A practical path to master product marketing fundamentals: positioning, messaging, storytelling, and enablement.

Outcome: Create a clear product story and core assets that help sales and growth teams win.
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Outcome: Create a clear product story and core assets that help sales and growth teams win.
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Step 1Day 1
Marketing & Growth

What is product marketing? (The Role, Strategy & Impact Explained)

Learn about what is product marketing? (the role, strategy & impact explained) in this 10:12 video.

Action: Write a one-sentence definition of product marketing for your team.
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Step 2Day 2
Marketing & Growth

What Product Marketers ACTUALLY Do in Tech Companies!

Learn about what product marketers actually do in tech companies! in this 7:40 video.

Action: List the top 5 PMM responsibilities for your product.
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Step 3Day 3
Marketing & Growth

Product Marketing 101 with Google Product Marketing Manager

Learn about product marketing 101 with google product marketing manager in this 15:54 video.

Action: Choose three PMM skills to build this quarter.
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Step 4Day 4
Marketing & Growth

Product Marketing 101 | Masterclass for Beginners

Learn about product marketing 101 | masterclass for beginners in this 31:51 video.

Action: Draft a messaging brief outline.
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Step 5Day 5
Marketing & Growth

The ULTIMATE Product Marketing Blueprint You'll Ever Need

Learn about the ultimate product marketing blueprint you'll ever need in this 6:43 video.

Action: Create a positioning statement for your core persona.
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Step 6Day 6
Marketing & Growth

A Value Proposition Canvas Example

Learn about a value proposition canvas example in this 20:43 video.

Action: Complete a value proposition canvas for one segment.
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Step 7Day 7
Marketing & Growth

Storytelling in a Pitch Deck (WHY TELLING A STORY WORKS)

Why storytelling is crucial in pitch decks and how to do it

Action: Write a three-part product story (problem, insight, solution).
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Step 8Day 8
Marketing & Growth

Creating a sales deck that sells | Sara Archer | Pitch Academy

Learn how to create compelling sales decks that convert

Action: Draft a 5-slide sales or pitch deck outline.
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