Want to break into Product Marketing? Watch this

Adaobi Okonkwo, a practicing product marketer, cuts through the noise to give aspiring PMMs a clear, actionable path into the field. Product marketing is one of the most sought-after roles in tech --- but it's also one of the hardest to break into because the job varies dramatically across companies and there is no single certification that guarantees entry. Adaobi draws on her own career journey to explain what the role actually demands: strategic thinking, positioning skills, message development, competitive intelligence, and the ability to bridge product, sales, and marketing. She covers how to build a portfolio that demonstrates PMM thinking even without the title, what kinds of side projects and frameworks signal readiness to hiring managers, and how to tell your story during interviews so you're seen as a strategic hire rather than an entry-level gamble. This video is for anyone who has been told they need "just a few more years of experience" and wants to know what actually tips the scales.