Social Insights with Koka Sexton - The Art of Social Selling
Social selling has evolved from a buzzword into a fundamental B2B sales competency, and few people understand its power better than Koka Sexton. In this conversation with Hootsuite, Sexton unpacks the art and science of social selling --- sharing frameworks developed from years of pioneering the practice at LinkedIn and beyond. He explains why traditional cold outreach is declining in effectiveness and how social platforms have become the modern salesperson's most powerful tool for research, relationship-building, and revenue generation. Sexton walks through practical techniques for building a professional brand that attracts prospects rather than chasing them, leveraging social listening to identify buying signals before competitors do, and using content sharing strategically to position yourself as a trusted industry voice. The discussion covers the metrics that matter --- beyond vanity likes and follower counts --- and how to tie social selling activity directly to pipeline and closed revenue. Whether you're an individual contributor navigating enterprise accounts or a sales leader building a social-first team culture, this video provides a comprehensive foundation for turning social platforms into a systematic revenue channel.
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About This Video
Social selling has evolved from a buzzword into a fundamental B2B sales competency, and few people understand its power better than Koka Sexton. In this conversation with Hootsuite, Sexton unpacks the art and science of social selling --- sharing frameworks developed from years of pioneering the practice at LinkedIn and beyond. He explains why traditional cold outreach is declining in effectiveness and how social platforms have become the modern salesperson's most powerful tool for research, relationship-building, and revenue generation. Sexton walks through practical techniques for building a professional brand that attracts prospects rather than chasing them, leveraging social listening to identify buying signals before competitors do, and using content sharing strategically to position yourself as a trusted industry voice. The discussion covers the metrics that matter --- beyond vanity likes and follower counts --- and how to tie social selling activity directly to pipeline and closed revenue. Whether you're an individual contributor navigating enterprise accounts or a sales leader building a social-first team culture, this video provides a comprehensive foundation for turning social platforms into a systematic revenue channel.
What You'll Learn
- ♦How to build a professional social brand that attracts prospects rather than chasing them
- ♦Techniques for using social listening to identify buying signals and trigger timely outreach
- ♦The content sharing strategies that establish credibility and trust with your target audience
- ♦How to integrate social selling into your existing sales workflow without it becoming a distraction
- ♦Metrics that connect social activity directly to pipeline, meetings, and closed revenue
- ♦Common social selling mistakes that damage credibility and how to avoid them
- ♦Frameworks for sales leaders to scale social selling adoption across their entire team