Product Marketing 101 with Google Product Marketing Manager
Henry Wang, a Product Marketing Manager at Google, pulls back the curtain on what product marketing actually looks like inside one of the world's most influential tech companies. This isn't a theoretical overview --- it's a practitioner's guide to the role, covering the actual deliverables, stakeholder meetings, and decision-making rhythms that define PMM work day to day. Henry explains how product marketers at Google collaborate with engineering, UX, and sales teams to shape product narratives, drive adoption, and influence roadmap decisions based on market feedback. He also shares candid insights about the skills that matter most when hiring for PMM roles, including analytical thinking, storytelling ability, and cross-functional influence. If you're targeting a PMM career or want to understand how the role operates at a high level, this is an invaluable look at product marketing from someone living it.
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About This Video
Henry Wang, a Product Marketing Manager at Google, pulls back the curtain on what product marketing actually looks like inside one of the world's most influential tech companies. This isn't a theoretical overview --- it's a practitioner's guide to the role, covering the actual deliverables, stakeholder meetings, and decision-making rhythms that define PMM work day to day. Henry explains how product marketers at Google collaborate with engineering, UX, and sales teams to shape product narratives, drive adoption, and influence roadmap decisions based on market feedback. He also shares candid insights about the skills that matter most when hiring for PMM roles, including analytical thinking, storytelling ability, and cross-functional influence. If you're targeting a PMM career or want to understand how the role operates at a high level, this is an invaluable look at product marketing from someone living it.
What You'll Learn
- ♦The actual day-to-day responsibilities of a PMM at a large tech company --- not just the job description
- ♦How product marketers influence product roadmaps through market intelligence and user research
- ♦The key deliverables PMMs own: messaging docs, launch plans, competitive briefs, and sales narratives
- ♦What Google and similar companies look for when hiring product marketing managers
- ♦How to build cross-functional influence with product, engineering, and sales stakeholders
- ♦The difference between B2B and B2C product marketing at scale
- ♦Practical advice for crafting a PMM portfolio that stands out in the application process