Making $$$ with MicroSaaS (I might delete this)

Not every software business needs to be a unicorn. Greg Isenberg makes the case for MicroSaaS: small, focused products that solve specific problems for specific audiences and generate real, sustainable revenue. In this video, Greg shares his framework for identifying MicroSaaS opportunities, validating them quickly, and building products that people will actually pay for—often before you've written a single line of code. The video covers the economics that make MicroSaaS attractive: low overhead, high margins, and customers who stick around because the product solves one thing exceptionally well. Greg walks through real examples of MicroSaaS products that are quietly generating six and seven figures, the distribution channels that work for tiny software companies, and why the "I might delete this" title reflects a genuine truth about how easy it is to overthink and under-ship. For founders, indie hackers, and anyone tired of the VC hamster wheel, this is a grounded alternative path.