If I Started a YouTube Channel in 2025, I'd Do This
Amy Landino has been building on YouTube for over a decade, and she brings that experience to a thought experiment that's incredibly useful for anyone starting today: if she were launching from zero in 2025, what would she do differently? Amy walks through her channel launch sequence --- from niche selection and audience research to the first 30 days of content and the growth tactics she'd prioritize in the current algorithm environment. She's refreshingly honest about what's changed (shorts have fundamentally altered discovery, the barrier to production quality is higher, competition is fiercer) and what hasn't (consistency still beats virality, authentic connection still beats production value). For entrepreneurs, marketers, and creators who've been sitting on the sidelines waiting for the right moment to start a YouTube channel, Amy makes a compelling case that the best time is now --- and gives you the exact steps to do it right.
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About This Video
Amy Landino has been building on YouTube for over a decade, and she brings that experience to a thought experiment that's incredibly useful for anyone starting today: if she were launching from zero in 2025, what would she do differently? Amy walks through her channel launch sequence --- from niche selection and audience research to the first 30 days of content and the growth tactics she'd prioritize in the current algorithm environment. She's refreshingly honest about what's changed (shorts have fundamentally altered discovery, the barrier to production quality is higher, competition is fiercer) and what hasn't (consistency still beats virality, authentic connection still beats production value). For entrepreneurs, marketers, and creators who've been sitting on the sidelines waiting for the right moment to start a YouTube channel, Amy makes a compelling case that the best time is now --- and gives you the exact steps to do it right.
What You'll Learn
- ♦How to choose a niche and audience that can sustain a channel long-term rather than chasing trends
- ♦The first-30-day content strategy Amy would execute to build early momentum from zero subscribers
- ♦How Shorts have changed YouTube discovery and how to use them strategically alongside long-form content
- ♦The production and editing decisions worth investing in vs. the ones you can skip as a beginner
- ♦Amy's framework for turning casual viewers into subscribers and subscribers into community members
- ♦What's still true about YouTube growth that hasn't changed despite algorithm updates