How To Make A Product Demo Video
Creating a product demo video that actually converts is a skill every modern seller needs, but most teams are still winging it. TK Kader provides a step-by-step walkthrough that covers everything from pre-production planning to post-recording distribution. You'll learn how to scope your demo to the right depth for the channel --- a video you send via email needs a different structure than one embedded on a landing page or shared on LinkedIn. TK covers scripting techniques that keep your narration tight and purposeful, screen recording best practices, and how to weave in social proof and customer stories without derailing the flow. He also addresses the question every rep faces: when should you send a demo video vs. push for a live meeting? If you're selling SaaS, this is one of the most practical skill-building videos you'll watch --- the ROI on a well-crafted demo video compounds across every deal in your pipeline.
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About This Video
Creating a product demo video that actually converts is a skill every modern seller needs, but most teams are still winging it. TK Kader provides a step-by-step walkthrough that covers everything from pre-production planning to post-recording distribution. You'll learn how to scope your demo to the right depth for the channel --- a video you send via email needs a different structure than one embedded on a landing page or shared on LinkedIn. TK covers scripting techniques that keep your narration tight and purposeful, screen recording best practices, and how to weave in social proof and customer stories without derailing the flow. He also addresses the question every rep faces: when should you send a demo video vs. push for a live meeting? If you're selling SaaS, this is one of the most practical skill-building videos you'll watch --- the ROI on a well-crafted demo video compounds across every deal in your pipeline.
What You'll Learn
- ♦A complete pre-production checklist for planning a demo video before you hit record
- ♦How to scope your demo depth based on whether it's for email, web, or social distribution
- ♦Scripting techniques that keep narration tight and buyer-focused
- ♦Screen recording and editing best practices for polished output without expensive tools
- ♦How to incorporate customer proof points and social evidence into a demo video naturally
- ♦When to send a demo video vs. when to push for a live meeting --- and how to decide
- ♦Distribution strategies to maximize open rates and engagement on your demo videos