How To Figure Out What Works

Not every tactic works for every seller, and the best reps don't just copy playbooks --- they build their own. In this video, John Barrows breaks down a systematic approach to figuring out what actually works in your sales process. He walks through how to run small experiments across your outreach, discovery calls, demos, and closing conversations, then measure the outcomes so you can double down on what moves deals forward. This isn't about following a script --- it's about building self-awareness as a seller and developing a data-driven intuition for what resonates with your specific buyers. Barrows shares the same methodology he's used to train teams at Salesforce, Google, and Dropbox, focused on helping individual reps take ownership of their craft. If you're tired of generic advice that doesn't fit your style or market, this framework gives you the tools to find your own winning formula and keep refining it over time.