How I Would Start a SaaS Business Today
If TK Kader were starting a SaaS business from scratch today --- knowing everything he knows now --- what would he do differently? This video is a candid look at how the playbook has changed. Kader revisits his earlier approaches and updates them for the current landscape, where AI tooling has collapsed development timelines, distribution channels have fragmented, and buyer expectations have shifted. He covers the idea selection criteria he would prioritize now (hint: it's not the same list from five years ago), the modern tech stack decisions that let small teams punch above their weight, and the distribution strategies that work in a world where every SaaS category has at least a dozen funded competitors. Kader also addresses the capital question directly --- bootstrap, raise, or take an alternative path --- and how that decision should be driven by the type of business you're building, not by what's popular on Twitter. The video closes with a week-by-week tactical plan for the first 90 days, from incorporation to first paying customer. This is the founder playbook updated for the realities of 2025 and beyond.
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About This Video
If TK Kader were starting a SaaS business from scratch today --- knowing everything he knows now --- what would he do differently? This video is a candid look at how the playbook has changed. Kader revisits his earlier approaches and updates them for the current landscape, where AI tooling has collapsed development timelines, distribution channels have fragmented, and buyer expectations have shifted. He covers the idea selection criteria he would prioritize now (hint: it's not the same list from five years ago), the modern tech stack decisions that let small teams punch above their weight, and the distribution strategies that work in a world where every SaaS category has at least a dozen funded competitors. Kader also addresses the capital question directly --- bootstrap, raise, or take an alternative path --- and how that decision should be driven by the type of business you're building, not by what's popular on Twitter. The video closes with a week-by-week tactical plan for the first 90 days, from incorporation to first paying customer. This is the founder playbook updated for the realities of 2025 and beyond.
What You'll Learn
- ♦How TK Kader's idea selection criteria have evolved based on hard-won experience
- ♦The modern tech stack that lets 1-3 person teams ship SaaS products faster than ever
- ♦Distribution strategies for a market where every category is crowded with funded competitors
- ♦Bootstrap vs. raise vs. alternative paths --- how to choose based on your business model
- ♦How AI tooling has changed the economics of building and how to leverage it
- ♦A week-by-week tactical plan for your first 90 days from incorporation to first revenue
- ♦The lessons from Kader's own mistakes that would change his approach if starting over today