Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan
Launching a product without a structured GTM plan is like navigating without a map --- you might get somewhere, but it probably won't be where you intended. TK Kader presents his six-step go-to-market planning framework designed specifically for B2B companies that need to align cross-functional teams around a single launch strategy. Each step is practical and action-oriented: start with market definition, move to customer profiling, size the opportunity, map the buyer's decision journey, select and sequence your channels, then build the execution timeline. Kader emphasizes that these steps are iterative, not linear --- what you learn in later stages should refine your earlier assumptions. The video includes specific templates and prompts for each step, making it immediately applicable to your own GTM planning. If you've ever felt like your launch plans were held together by scattered spreadsheets and gut instinct, this framework gives you the structure to replace guesswork with process.
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About This Video
Launching a product without a structured GTM plan is like navigating without a map --- you might get somewhere, but it probably won't be where you intended. TK Kader presents his six-step go-to-market planning framework designed specifically for B2B companies that need to align cross-functional teams around a single launch strategy. Each step is practical and action-oriented: start with market definition, move to customer profiling, size the opportunity, map the buyer's decision journey, select and sequence your channels, then build the execution timeline. Kader emphasizes that these steps are iterative, not linear --- what you learn in later stages should refine your earlier assumptions. The video includes specific templates and prompts for each step, making it immediately applicable to your own GTM planning. If you've ever felt like your launch plans were held together by scattered spreadsheets and gut instinct, this framework gives you the structure to replace guesswork with process.
What You'll Learn
- ♦How to structure a six-step GTM planning process that cross-functional teams can rally around
- ♦The specific prompts and questions to answer at each stage of GTM planning
- ♦How to iterate between market definition and customer profiling as you gather real data
- ♦A method for translating market insights into a concrete channel execution timeline
- ♦The pre-launch milestones that must be completed before pressing go on any campaign
- ♦How to identify the single biggest risk in your GTM plan and mitigate it early
- ♦A post-launch review framework for capturing lessons that improve your next GTM cycle