Bad Voice Mail Example - Scripted

John Barrows rounds out his series on voicemail mistakes with the most subtle but damaging error of all: sounding scripted. The example voicemail is technically correct---it hits all the "right" points---but every word sounds pre-written, delivered with the stilted cadence of someone reading rather than speaking. John explains why this kills your credibility: buyers interpret scripted delivery as a sign of inexperience, lack of real expertise, or---worse---that they're just another name on a call list. He draws a crucial distinction between being prepared (good) and sounding rehearsed (bad), and shares practical techniques for developing bullet-point frameworks instead of word-for-word scripts. John demonstrates how to internalize your key points so thoroughly that you can deliver them naturally while adapting to the moment. The video includes specific vocal exercises and practice routines that help even naturally stiff speakers develop a more conversational delivery style.